So for a while now, I’ve been trying to keep up with an editorial schedule of 4 blog posts a week: Monday, Wednesday, Friday and Sunday.
And you know, that was working pretty well. I was loving it; I love writing, I love creating, and I love learning new new things and sharing them with you.
But lately, that’s seeming like a little too much for what I want to do. 4 blog posts a week is great… if you’re doing short posts. But I don’t want to do that.
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I like talking too much.
Plus, I don’t feel like I’m giving you enough of me when I give you short, fluffy posts. (That’s what they feel like, anyway).
I thought it was totally realistic to do 4 posts a week at a rate of, like, 2000-2500 words a post.
Mind you, that’s not including research, drafting, crafting pins, editing, etc. …
Turns out I probably bit off more than I can chew. I mean, I was starting to anxiety dreams.
Dreams about there being essays due in my high school English class that I hadn’t studied for… and I’ve been outta high school for 6 damn years now.
But they come in fresh like I was in that classroom yesterday. I wake up sweating and everything… it’s my equivalent of the ‘walking out of the house naked’ dream.
I’m gonna try going from 4 posts a week to 1 post a week. Let me tell you why.
Why I’m Reducing My Content to 1-2 Posts Per Week
#1: I’m Burning Out
I love covering different aspects of health, wellness, mental health, etc., and have been operating under the idea that more is better.
I mean, I started this blog to market myself for freelance writing gigs… can you imagine me trying to maintain this site at a rate of 4 posts a week while also writing 1 or 2 articles/posts a week for someone else?
Yeah, don’t think that’s gonna happen. Unless I stop living altogether and commit myself to shitting in a bucket for days at a time.
Also, it’s really hard to keep coming up with good content this many times a week…
So I figure when it comes to the microcontent, it’s all about quantity & documentation. But with other content, I gotta throw my love into that.
Plus, I want time to engage with you guys, talk about the last thing I posted :). Can’t think of a better way to do that than post more microcontent and less (but deeper) longform content.
#2: I Want To Look Into Producing Other Media
I’d really like to try other things besides blogging, too. Like videos, audio, etc. … the sky is the limit, right?
We’re getting to a point on the internet where you need to be on multiple platforms, not just one. Somewhere in there, you’ll find your sweet spot and dedicate the majority of your time towards that. But you still need the other things to promote it.
Remember… I’m s singer-songwriter at heart. And that EP that’s on my music page? That shit is nearly 4 years old. I really need to dust off the mic and get back to that… ASAP!
#3: It’s Just Me At The Moment
Right now, it’s little ol’ me trying to manage all the things I’m good at, plus all the things I’m NOT.
I’m gonna practice some humility here and say I’m shit at a lot of things. So many of the bloggers I know say they try to post at least once a week…
I was like, “Aight, bet… I can type fast… I can probably do, like, 3 or 4 a week.”
Giiiiiirrrrrlll… I really tried that lol. You know how many fuckin’ blog posts that is a month? 17. Which doesn’t sound SO bad… until you factor in that I moderate & run my website by myself as well as all of my social media…
NONE OF WHICH I’M VERY GOOD AT!
(Actually, I’m alright with the SM… but the website? *Cringe*)
… yeah, I musta been high on something. Inspiration or drugs… whichever seems more likely in this situation.
Disclaimer: I don’t do drugs, I promise!
One day, maybe I’ll have enough money to invest in a partner and/or people who can help me run all that other stuff. Until then, I need to spread myself out over multiple rolls.
#4: Pushing Out Content is Stemming From A Point of Impatience
I been watchin’ a lot of GaryVee lately (Gary Vaynerchuk is his full name), and he emphasizes the importance of patience when building a company/brand.
If you’re a millennial, you know that the popular thing is to go to college right now, right? Well, as you know, choosing to go to college tends to saddle people with debt that they’ll have for the rest of their lives… unless you can get a job in your field right outta college and pay them off in 20-30 years.
But let’s be honest, that’s still fucking life-sucking… why do it unless you absolutely have to?
Now, I know what you’re thinking… what does the above rant have to do with being impatient?
Well, I have a theory… I think it comes from this impatience of needing to know who you’re gonna be for the rest of your life from the age of 18. And when you think about it, that’s a little fuckin’ ridiculous.
C’mon, people… We don’t even trust 18-year-olds with a bottle of liquor… how the fuck can we ask them to make a decision that will follow them until they’re 65? (closer to 70 now, since they’ve pushed the retirement age back… again.)
I’ve been 24 for 6 months and I STILL can’t fathom that shit.
IT’S MORE THAN TWICE THE NUMBER OF YEARS I’VE BEEN ON THIS FUCKIN’ EARTH!
Anyway, I’m going on a bit of a tangent here… the main reason I’m saying all of this is that I’ve been trying to build my blog from a place of impatience. Basically, wanting to be earning $1,500 from the blog in, like, 6 months…
But as I’ve worked on it, I’m realizing I want something bigger. A platform that allows me to communicate over multiple forms of media. To build that, I gotta be patient.
It’s going to take a lot of slow and steady work, which I’m prepared to do.
#5: I’d Rather Have A Few Really Happy, Engaged People than Several Hit-It-and-Quit-Its
I’d rather have a few people with whom I really connect- who are then more likely to read and/or subscribe to my blog- than to have some site that gets a bunch of visits but no hits.
In the long run, that’s a much more valuable relationship. Plus, I don’t want the blog to be a platform where I just spit out content without challenge or conversation.
People should have the time to digest and discuss- with people online and offline.
#6: I Feel My Content Shifting
Quite frankly, I don’t wanna be a “vegan health blogger” anymore.
It feels like if you identify as vegan, you’ve got no choice but to post recipes OR be an evangelist for the cause.
And my internal reaction to this is viceral.
I ain’t got no problem with it. In fact, I love those recipe sites and sample from them often myself. It’s just not who I am.
I’m a chill semi-tomboyish chick who loves beauty products but not doing her makeup. I’m sensitive as hell, which I think is grossly undervalued in this world. And yes, I’m vegan, because I happen to think the vegan lifestyle is awesome and I fully support the fundamental reason for the movement.
But I think there are bigger humanitarian issues that need to be addressed/adjusted before we can get people truly invested in animal welfare. It all needs to be discussed.
But basically, I find the health & wellness niche to be oversaturated and stifling. Too many people talking about redundant stuff.
And I don’t wanna be like that… it’s important to give you solid content that maybe you haven’t thought about before. Not junk food just to get you to ‘buy my eBook’.
But in order to do that, I need to focus on quality over quantity. Then I can write you an in-depth piece complete with solid references and opinions… so you know exactly who I am, but you can also feel safe knowing that I won’t feed you bullshit that I haven’t double-checked first.
Even then, I could still be wrong and I invite you to challenge that.
I Look Forward To Taking This Journey With You
Whether you are a current subscriber, a future subscriber, or you just pop in to read every now and then, I’m just trying to be gut-wrenchingly honest with you.
I think that’s really the key to makin’ this big ol’ world go ‘round. We see a lot of shit we don’t wanna see these days, mainly because of social media and online videos. Trust me, I feel the strain, too.
The best thing we can do is be honest with each other. How are you feeling today? What’s going on in your life? Tell the truth…
That’s how we’re going to start solving some problems.
And that’s what I want to prioritize on my blog… honesty and truth.
With all that being said, how can you be the realest version of yourself today?
Drop me a comment, please!
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